Privacy policy

Last updated: 21/01/2026

Makeup Must Haves takes your privacy seriously. This policy explains how we collect, use, store, and protect your personal data when you visit our website, place an order, sign up to our emails, or interact with us online.

We aim to keep things clear, simple, and transparent - no sneaky stuff.

1. Who We Are

Makeup Must Haves is the data controller for the personal data collected through our website.

Business Name: Makeup Must Haves

Registered Address: FM HOUSE, Bentleywood Way, BB11 5ST

Email: hello@makeupmusthaves.co.uk

2. What Is Personal Data?

Personal data is any information that can identify you, either directly or indirectly. This includes things like your name, email address, phone number, delivery address, payment details, IP address, and order history.

3. When Do We Collect Your Data?

We may collect your personal data when you:

  • Place an order on our website
  • Create an account
  • Sign up to our newsletter
  • Contact our customer service
  • Leave a review
  • Enter a giveaway or promotion
  • Interact with us on social media
  • Browse our website (via cookies)

4. What Data Do We Collect?

Depending on how you interact with us, we may collect:

  • Your name
  • Email address
  • Phone number
  • Billing and delivery address
  • Payment details (processed securely by third-party providers - we never store full card details)
  • Order history
  • Preferences (e.g. email marketing opt-ins)
  • Reviews or feedback
  • IP address and browsing behaviour (via cookies)

5. Why Do We Use Your Data?

We use your data to:

  • Process and deliver your orders
  • Manage your account
  • Handle customer service enquiries
  • Send order updates and receipts
  • Improve our website and products
  • Send marketing emails (only if you’ve opted in)
  • Run promotions, giveaways, or surveys
  • Prevent fraud and keep payments secure
  • Meet legal and accounting obligations

6. Legal Basis for Processing

We process your personal data based on:

  • Contract – to fulfil your order or provide a service
  • Consent – for marketing emails and cookies
  • Legitimate interest – to improve our products, website, and customer experience
  • Legal obligation – for tax and accounting records

7. Who We Share Your Data With

We only share your data when it’s necessary, including with:

  • Payment providers (e.g. Stripe, PayPal, Shopify Payments)
  • Delivery companies
  • Website hosting and analytics providers
  • Email marketing platforms
  • Customer service tools
  • Legal or regulatory authorities (if required)

All partners are required to handle your data securely and lawfully.

8. International Data Transfers

Some of our service providers may be based outside the UK or EU. When this happens, we make sure appropriate safeguards are in place to protect your data in line with GDPR.

9. How Long We Keep Your Data

We only keep your personal data for as long as necessary:

  • Customer accounts & orders: Up to 5 years for tax and legal reasons
  • Marketing subscribers: Until you unsubscribe
  • Customer service enquiries: Up to 2 years
  • Cookies: See our Cookie Policy for full details

When data is no longer needed, it’s securely deleted or anonymised.

10. Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request deletion of your data
  • Object to marketing
  • Withdraw consent at any time
  • Request data portability
  • Restrict processing in certain situations

To exercise any of these rights, email us at:
hello@makeupmusthaves.co.uk

You also have the right to complain to the UK Information Commissioner’s Office (ICO):
https://ico.org.uk

11. Cookies

We use cookies to improve your browsing experience, analyse website traffic, and personalise content.
For full details, please see our Cookie Policy.

12. How We Protect Your Data

We take security seriously and use appropriate technical and organisational measures to protect your data, including:

  • Secure servers
  • Encrypted payment processing
  • Limited staff access
  • Regular system updates

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

14. Contact Us

If you have any questions about this policy or how your data is used, you can contact us at:

Email: hello@makeupmusthaves.co.uk
Address: FM HOUSE, Bentleywood Way, BB11 5ST