We soon realised that there really wasn’t anything on the market that was made exactly for purpose or that made makeup easy. If you imagine colouring a small or delicate area in a colouring book, but only having a paint brush that is larger than the area, you are never going to get the detail you want! We ensured all our brushes were designed in the dimensions required to fit specifically in the different areas of the face.

Did you know that the type of bristles your brush is made from and its a flexibility, is key to simple application? Synthetic alternatives are often used to cut costs, however we have created brushes made from the fibres that that will work best with the product you will be using. A product containing moisture and oils would work best with synthetic hair. However powder products transfer and blend smoother with real hair. We have taken all of this into account. The length of the fibres and flexibility is key to prevent common problems such as visable brush strokes and uneven product placement. Our bristles have been measured to the millimetre.

We designed the brushes in white for a reason, crazy right as white WILL look dirty quickly. If there is one thing we know, it is that we tend to avoid washing our brushes at all cost. We kept the colours of the fibres light so that you could see exactly how much product was on them, and when they needed a good wash. Brushes with moisture will develop bacteria and even mould, eww. This can lead to bad skin and breakouts. So the light colours allow you to see exactly how dirty your brush is! Don’t forget that the cleaner the brush, the smoother your makeup application. It pays to be clean!

Those days of spending £30 on a single brush are gone! Most of the time you are just paying for the brand name and not the quality. Our makeup brushes provide you with a better design at less than half the price.