We’re the makeup brand that fixes what the beauty industry gets wrong.
The Real Story
When Rita was nine, she met Anita Roddick, the founder of The Body Shop. Anita’s straight-talking ethics and fearless attitude stuck with her for life.
After years of working with some of the biggest beauty brands, Rita realised most products looked great on the shelf but didn’t work for real people. As a makeup coach, she saw women struggling with streaky foundation, patchy blusher, and eyeshadow that vanished two hours later.
The problem wasn’t them - it was the products. So she set out to make them better.
The Products That Changed Everything
Flawless Foundation Brush
Other brushes just move the foundation around, or make it streaky. This one was designed precisely to transfer the correct amount of foundation or tinted moisturiser- no special technique needed. Designed with super fine bristles and a flat surface for a perfect, flawless finish every time.
Sheer Foundation Brush
The big-brand version? £28. Ours? £10. They switched to all synthetic fibres (which don’t blend lightweight bases properly). We stuck to the original split fibre design - because it works.
Angled Blusher Brush
Natural fibres for smooth, even colour. Perfectly sized so you don’t end up with blusher all over your face. Most high-end versions use synthetic fibres that leave you adding too much blush or a patchy finish, making blending almost impossible - we fixed that.
The Multi Face Palette
Because nobody wants to lug around three separate products that cost over £100, our palette has the perfect bronzer (no orange tones), two buildable blushers and a universal highlighter, all based on the best shades we’ve ever used, just improved and made affordable.
Easy Eye Palette
The world didn’t need another eyeshadow palette - it needed one that actually works. We created the perfect mix of mattes, shimmers, and contrast shades. No more wondering if the shades will suit you, just tones that work with every skin tone.
Brow Pencil
Finer strokes, less smudge, half the price of the big names. Because good brows shouldn’t cost £26 a pop.